Last Updated: May 19, 2026
Wabash Valley Post Frame Co ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (wvpfco.com), request a quote, use our services, communicate with us via phone, email, or text message, or otherwise interact with us.
By using our website, submitting a form, or providing your contact information, you acknowledge that you have read and understood this Privacy Policy.
We collect information you voluntarily provide to us, including:
When you visit our website, we may automatically collect:
We may receive information from third-party sources, including:
We use the information we collect to:
We may share your information with:
Service Providers: Third-party vendors who perform services on our behalf, including CRM and scheduling software providers, marketing and advertising platforms, payment processors, communication tools, and receptionist services.
Marketing and Technology Partners: We engage a third-party marketing and technology agency to manage our CRM, marketing automation, lead routing, appointment scheduling, reporting, and advertising operations on our behalf. This agency processes your personal information solely to deliver services to Wabash Valley Post Frame Co and is contractually bound to use your information only as directed by us.
Receptionist and Answering Services: We use a third-party receptionist service to handle inbound phone calls. When you call our business, a trained receptionist may answer, collect your name, phone number, and the nature of your inquiry, and route your information to our team for follow-up.
Contract and E-Signature Platforms: When you enter into a construction contract with us, we use a third-party e-signature platform to facilitate digital document signing. This platform processes your name, email address, and contract details to deliver, execute, and store your signed agreements.
Call Tracking and Attribution: We use call tracking technology to measure the effectiveness of our advertising and understand how customers find us. This technology may assign tracking phone numbers to different advertising channels, record the source of inbound calls, and record calls for quality assurance and training purposes (see Section 6).
Advertising Platforms: We share hashed (encrypted) customer data such as email addresses, phone numbers, and names with advertising platforms including Meta (Facebook/Instagram) for the purpose of audience matching, ad delivery optimization, and conversion measurement. This data is transmitted in a hashed, non-human-readable format (see Section 10 for details).
Financing Partners: When you request financing assistance, we may share your information with third-party lenders to facilitate loan applications.
Subcontractors and Suppliers: Project-related information may be shared with material suppliers, subcontractors, or crew members as necessary to complete your project.
Government Authorities: Information required for building permits, inspections, and regulatory compliance will be shared with appropriate local, state, or federal authorities.
Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights, property, or safety.
Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.
We do not sell your personal information to third parties for their direct marketing purposes.
This section applies specifically to information collected through our text messaging program and is provided in compliance with The Campaign Registry (TCR), CTIA Messaging Principles, and the Telephone Consumer Protection Act (TCPA).
By checking the SMS consent checkbox on our website forms and providing your mobile phone number, you expressly consent to receive text messages from Wabash Valley Post Frame Co at the phone number you provided. Consent is not a condition of purchase or service.
Text messages may include:
Message frequency varies based on your project status and interactions with us. Message and data rates may apply. Contact your wireless carrier for details about your messaging plan.
Mobile information, including mobile phone numbers and SMS consent data, will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further text messages will be sent unless you re-opt in.
For help with our text messaging program, reply HELP to any message you receive from us, or contact us at contact@wvpfco.com or (219) 746-4059.
Our text messaging program is supported on all major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages.
By providing your phone number through our website forms, you consent to receive phone calls from Wabash Valley Post Frame Co regarding your project, appointments, and services. We comply with the Telephone Consumer Protection Act (TCPA) and will not make autodialed or prerecorded marketing calls without your prior express written consent. You may request to stop receiving phone calls at any time by contacting us directly.
Inbound and outbound phone calls may be recorded or monitored for quality assurance, training, dispute resolution, and advertising attribution purposes. By calling us or by providing your phone number and receiving a call from us, you consent to the recording of that call. If you do not wish to be recorded, you may inform the representative at the beginning of the call, request to communicate via email instead, or end the call.
We use call tracking technology that assigns unique phone numbers to different advertising channels (such as Google Ads, Facebook, or our website) to measure which marketing sources generate inbound calls. This technology records the advertising source of your call, your caller ID and phone number, the date, time, and duration of the call, and the call recording (when applicable). Call tracking data is used solely for internal advertising measurement and is not shared with third parties for their own marketing purposes.
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy.
We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure data storage with access controls, hashed data sharing with advertising platforms, and employee training on data protection practices. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.
We use cookies and similar tracking technologies to collect information about your interactions with our website. These technologies include:
Required for basic website functionality such as page navigation and form submission.
Google Analytics 4 (GA4): We use GA4 to analyze website usage, measure traffic sources, and understand user behavior. GA4 collects data such as pages visited, session duration, and referral sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Google Tag Manager (GTM): We use GTM to manage analytics and advertising tags on our website. GTM itself does not collect personal data but facilitates the deployment of other tracking technologies described in this section.
Video Hosting Platform: We use a third-party video hosting platform to deliver informational and educational videos on our website and through email and text communications. This platform may collect data about your video viewing behavior, including which videos you watched, how much of each video you viewed, your engagement actions (play, pause, replay), and your approximate location and device information. This data is used to measure video effectiveness and improve our content. Video viewing data may be associated with your contact information if you have previously submitted a form on our website.
Meta Pixel (Facebook Pixel): We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, track conversions (such as form submissions), and build advertising audiences for retargeting and lookalike targeting. The Meta Pixel collects data such as pages visited, actions taken on our website, and browser/device information. See Section 10 for additional details.
Microsoft UET Tag: We use the Microsoft Universal Event Tracking tag to measure advertising effectiveness on Microsoft Advertising (Bing Ads) and track conversions.
Google Ads Conversion Tracking: We use Google Ads tags to measure the effectiveness of our Google Ads campaigns and track conversions.
You can manage your cookie preferences through your browser settings or through our cookie consent banner. Disabling certain cookies may affect website functionality. For advertising cookies specifically, you can opt out through:
We use the following Meta technologies on our website:
Meta Pixel: A JavaScript code that tracks visitor actions on our website and reports them to Meta for ad measurement and optimization. The Pixel fires automatically on every page load (PageView event) and when a visitor submits a contact form (Lead event).
Conversions API (CAPI): A server-to-server connection that sends event data directly from our website server to Meta's servers. This operates alongside the Meta Pixel to provide more complete conversion data, independent of browser-side limitations such as ad blockers or cookie restrictions.
Advanced Matching: When a visitor submits a form on our website, hashed (one-way encrypted) versions of their email address, phone number, and name may be sent to Meta. Meta uses this hashed data solely to match the visitor to a Facebook or Instagram account for advertising measurement and audience building. The original, unencrypted data is never stored by Meta from this process.
We use the data collected through these advertising technologies to:
You can limit how Meta uses your data for advertising by:
Please note that opting out of targeted advertising does not prevent you from seeing ads — it prevents ads from being personalized based on your website activity.
Depending on your location, you may have certain rights regarding your personal information, including:
To exercise these rights, please contact us at contact@wvpfco.com.
California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
To submit a verifiable consumer request, contact us at contact@wvpfco.com.
Indiana residents may have rights under the Indiana Consumer Data Protection Act (ICDPA), effective January 1, 2026, including the right to access, correct, delete, and obtain a copy of personal data, and the right to opt out of targeted advertising, the sale of personal data, and profiling. To exercise these rights, contact us at contact@wvpfco.com.
Our website may contain links to third-party websites, including financing partners, material suppliers, and industry resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
Our services are intended for property owners and businesses and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
If you have questions or concerns about this Privacy Policy, our data practices, or wish to exercise any of your privacy rights, please contact us at:
Wabash Valley Post Frame Co
Email: contact@wvpfco.com
Phone: (219) 746-4059
