Privacy policy

Last Updated: October 27, 2026

1. Introduction

Wabash Valley Post Frame Co LLC ("WVPFCO," "Company," "we," "us" or "our") respects the privacy of every visitor and customer and protects the personal information shared with it. This Privacy Policy explains how WVPFCO collects, uses, discloses and safeguards information when someone visits wvpfco.com, books a Quote Review, uses WVPFCO's services, communicates with WVPFCO by phone, email or text message, or otherwise interacts with the company.

Using the website, submitting a form or providing contact information is an acknowledgment that this Privacy Policy has been read and understood.

2. Information We Collect

2.1 Information Provided Directly

WVPFCO collects information provided voluntarily, including:

  • Contact information such as name, email address, phone number and mailing address.
  • Property information including the building site address, ZIP code or county, parcel size and land characteristics.
  • Project details such as building type, size, intended use, scope (RapidBuild Shell or RapidBuild Complete), budget range, timing and design preferences.
  • Financial information such as contract and payment records. Card and bank details are entered with the payment processor (Stripe) and are not stored by WVPFCO. Financing documents are shared only with a lender the customer chooses, at the customer's request.
  • Communications including emails, phone calls, text messages and form submissions.
  • SMS consent data including whether a person opted in to receive text messages, the date and time of consent, the wording agreed to and the source of consent (for example, a website form).

2.2 Information Collected Automatically

When someone visits the website, WVPFCO may automatically collect:

  • Device and browser information including IP address, browser type, operating system, screen resolution and user agent string.
  • Usage data such as pages visited, time spent on pages, links clicked and referring sites.
  • Location data showing general geographic location based on IP address.
  • UTM parameters and advertising click identifiers from inbound links.
  • Call tracking data including the inbound call source, call duration, caller ID and call recordings when applicable (see Section 6).
  • Video viewing data such as which videos were watched on the website, for how long, and engagement with video content.
  • Cookies and similar tracking technologies (see Section 9).

2.3 Information from Third Parties

WVPFCO may receive information from third-party sources, including:

  • Advertising platforms such as Google Ads, Microsoft Advertising and Meta (Facebook and Instagram).
  • Analytics providers including Google Analytics 4 (GA4).
  • A lender the customer has chosen, when the customer asks WVPFCO to provide project documents for financing.
  • Public records related to property ownership and permits.

3. How We Use Information

WVPFCO uses the information it collects to:

  • Respond to Quote Review requests, deliver budget ranges and plans, perform the Design Lock site visit and prepare fixed quotes, contracts and permit packages.
  • Contact people by phone, email or text message about their request, appointments and project, within the consent given.
  • Process contracts, schedule and manage construction, take payments, apply the on-time credit and handle warranty claims.
  • Provide project documents to a lender the customer chooses.
  • Send marketing communications about WVPFCO's services only with prior express consent.
  • Analyze website usage, measure advertising effectiveness and improve the website and services.
  • Build advertising audiences and deliver relevant advertisements on third-party platforms (see Section 10).
  • Comply with legal obligations and permit requirements.
  • Protect against fraud and keep people and property safe on job sites.

4. How We Share Information

WVPFCO may share information with:

  • Service Providers: Vendors that perform services on WVPFCO's behalf, including website hosting (Shopify), email, file storage and office software (Microsoft 365), CRM and scheduling software, workflow automation, communication tools and payment processing (Stripe).
  • Marketing and Technology Partners: A third-party marketing and technology agency manages WVPFCO's CRM, marketing automation, lead routing, appointment scheduling, reporting and advertising operations. The agency processes personal information solely to deliver services to WVPFCO and is contractually bound to use it only as WVPFCO directs.
  • Receptionist and Answering Services: A third-party receptionist service may answer inbound calls, collect the caller's name, phone number and the nature of the inquiry, and route that information to WVPFCO for follow-up.
  • Contract and E-Signature Platforms: A third-party e-signature platform delivers, executes and stores Design Lock Agreements and construction contracts, and processes the signer's name, email address and contract details to do so.
  • Call Tracking and Attribution: Call tracking technology may assign tracking phone numbers to different advertising channels, record the source of inbound calls and record calls for quality assurance and training (see Section 6).
  • Advertising Platforms: Hashed (one-way encoded) customer data such as email addresses, phone numbers and names may be shared with Google, Microsoft and Meta for audience matching, ad delivery optimization and conversion measurement (see Section 10).
  • Financing Partners: Only at a customer's request, project documents are shared with the lender the customer chooses.
  • Subcontractors and Suppliers: Project information, such as the site address and building specification, is shared with suppliers, engineers, subcontractors and crew members as needed to complete the project. They do not receive customer contact lists.
  • Government Authorities: Information required for building permits, inspections and regulatory compliance is shared with the appropriate local, state or federal authorities.
  • Legal Requirements: When required by law, court order or governmental authority, or to protect WVPFCO's rights, property or safety.
  • Business Transfers: In connection with a merger, acquisition or sale of assets, information may be transferred to the acquiring entity under this policy.

WVPFCO does not sell personal information.

5. Text Messaging (SMS/MMS) Privacy

This section applies to information collected through WVPFCO's text messaging program and is provided in line with The Campaign Registry (TCR), the CTIA Messaging Principles and the Telephone Consumer Protection Act (TCPA). Full program terms are in the SMS Terms.

5.1 Consent and Opt-In

Checking the contact consent box on a website form and providing a mobile phone number is express consent to receive text messages from WVPFCO at that number. Consent is not a condition of any purchase or service.

Text messages may include:

  • Quote Review and site visit confirmations and reminders.
  • Project status updates and scheduling notifications.
  • Follow-up about a Quote Review request.
  • Responses to inquiries.

5.2 Message Frequency and Rates

Message frequency varies with the request and the project. Message and data rates may apply; the wireless carrier's plan sets them.

5.3 Opt-In Data Protection

Mobile information, including mobile phone numbers and SMS consent data, will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5.4 Opting Out

Reply STOP to any message to stop text messages at any time. One confirmation message follows, and no further text messages are sent unless consent is given again.

5.5 Help

Reply HELP to any message for help, or contact contact@wvpfco.com or (219) 746-4059.

5.6 Supported Carriers

The text messaging program is supported on all major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages.

6. Phone Communications

Providing a phone number through a website form is consent to receive phone calls from WVPFCO about the request, appointments and project. WVPFCO complies with the Telephone Consumer Protection Act (TCPA) and does not make autodialed or prerecorded marketing calls without prior express written consent. A request to stop phone calls can be made at any time by contacting WVPFCO directly.

6.1 Call Recording

Inbound and outbound calls may be recorded or monitored for quality assurance, training, dispute resolution and advertising attribution. Calling WVPFCO, or receiving a call after providing a phone number, is consent to the recording of that call. Anyone who does not wish to be recorded may say so at the start of the call, ask to communicate by email instead, or end the call.

6.2 Call Tracking

Call tracking technology assigns unique phone numbers to different advertising channels (such as Google Ads, Microsoft Advertising, Facebook or the website) to measure which sources generate calls. It records the advertising source of the call, the caller ID and phone number, the date, time and duration of the call, and the recording when applicable. Call tracking data is used only for internal advertising measurement and is not shared with third parties for their own marketing.

7. Data Retention

WVPFCO keeps personal information only as long as needed for the purposes in this Privacy Policy:

  • Completed construction projects: Project records are kept for at least seven (7) years to support the five-year warranty, legal compliance and business records requirements.
  • Marketing contact information: Kept until the person opts out or asks for deletion.
  • SMS consent and opt-out records: Kept for at least ten (10) years, in line with applicable state rules and carrier requirements.
  • Website analytics data: Kept according to analytics platform settings (currently 14 months in Google Analytics 4).
  • Call recordings: Kept for up to twenty-four (24) months for quality assurance and dispute resolution, then deleted.
  • Signed contracts and e-signature records: Kept for at least seven (7) years in line with construction industry legal requirements and limitation periods.

8. Data Security

WVPFCO uses reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure or destruction, including encrypted data transmission (SSL/TLS), secure storage with sign-in controls, a separate nightly backup of business records, hashed data sharing with advertising platforms and staff training on data protection. WVPFCO never sends or changes payment instructions by email; any such message should be confirmed by phone at (219) 746-4059 before paying. No method of transmission over the Internet or electronic storage is completely secure, and absolute security cannot be guaranteed.

9. Cookies and Tracking Technologies

WVPFCO uses cookies and similar technologies to collect information about interactions with the website, including:

9.1 Essential Cookies

Required for basic website functions such as page navigation and form submission.

9.2 Analytics Cookies

Google Analytics 4 (GA4): Used to analyze website usage, measure traffic sources and understand visitor behavior, including pages visited, session duration and referring sites. The Google Analytics Opt-out Browser Add-on is available at tools.google.com/dlpage/gaoptout.

Google Tag Manager (GTM): Used to manage analytics and advertising tags. GTM itself does not collect personal data. Some measurement runs through a server-side tag container that WVPFCO controls, which limits the data passed to each platform.

9.3 Video Analytics

Video Hosting Platform: A third-party video platform delivers videos on the website and in emails and texts. It may collect which videos were watched, how much of each was viewed, engagement actions (play, pause, replay) and approximate location and device information. This data measures video effectiveness and may be associated with contact information if a form was previously submitted.

9.4 Advertising and Measurement Cookies

Meta Pixel: Measures advertising results on Facebook and Instagram, records conversions such as form submissions and builds audiences for retargeting and lookalike targeting. It collects pages visited, actions taken and browser and device information (see Section 10).

Microsoft UET Tag: Measures advertising results on Microsoft Advertising (Bing) and records conversions.

Google Ads Conversion Tracking: Measures the results of Google Ads campaigns and records conversions.

9.5 Managing Cookies

Cookie preferences can be managed in browser settings or through the cookie consent banner. Disabling certain cookies may affect website functions. Browsers that send a Global Privacy Control signal are treated as a request to opt out of targeted advertising for that browser. Advertising opt-outs are also available through:

10. Advertising, Retargeting and Audience Matching

10.1 Meta (Facebook and Instagram) Advertising Technologies

Meta Pixel: Code that reports visitor actions on the website to Meta for ad measurement and optimization. It fires on every page load (PageView) and when a form is submitted (Lead).

Conversions API (CAPI): A server-to-server connection that sends event data to Meta alongside the Pixel, providing more complete conversion data independent of browser limits such as ad blockers.

Advanced Matching: When a form is submitted, hashed (one-way encoded) versions of the email address, phone number and name may be sent to Meta, which uses them only to match the visitor to an account for advertising measurement and audience building. The unencoded data is not stored by Meta from this process.

10.2 How We Use Advertising Data

  • Measure ad performance: Which ads led to website visits and form submissions.
  • Retargeting: Ads on Facebook, Instagram, Google and Microsoft networks for people who visited the website.
  • Custom Audiences: Audiences of website visitors and form submitters.
  • Lookalike Audiences: New potential customers who share characteristics with people who have interacted with the website.
  • Exclusion Audiences: No ads for people who have already submitted a form.
  • Conversion optimization: Ad delivery to people most likely to take meaningful action.

10.3 Choices

  • Adjust Facebook Ad Preferences at facebook.com/adpreferences.
  • Use Meta's activity controls to disconnect website visits from a Facebook profile.
  • Turn on "Limit Ad Tracking" or the equivalent in mobile device settings.
  • Opt out through the Digital Advertising Alliance at optout.aboutads.info.
  • Email contact@wvpfco.com to opt out of targeted advertising based on personal information.

Opting out of targeted advertising does not stop ads from appearing; it stops them from being personalized based on website activity.

11. Privacy Rights

WVPFCO honors the following requests from every customer and visitor, wherever they live:

  • The right to confirm whether WVPFCO holds personal information, and to receive a copy.
  • The right to correct inaccurate information.
  • The right to request deletion of personal information, subject to legal retention requirements.
  • The right to opt out of marketing communications.
  • The right to opt out of targeted advertising, profiling and the sale or sharing of personal information for advertising.
  • The right to appeal a decision and to lodge a complaint with the state attorney general or other authority.

Send requests to contact@wvpfco.com or call (219) 746-4059. WVPFCO verifies each request, responds within 45 days, and explains how to appeal any decision. Nobody is treated differently for using these rights.

12. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information is collected, used and disclosed.
  • The right to request deletion of personal information.
  • The right to opt out of the sale or sharing of personal information. WVPFCO does not sell personal information. It does share personal information with advertising platforms (such as Meta) for cross-context behavioral advertising, which may be "sharing" under the CPRA. This sharing can be stopped by contacting WVPFCO, adjusting cookie preferences or sending a Global Privacy Control signal.
  • The right to limit the use of sensitive personal information.
  • The right to non-discrimination for exercising privacy rights.

To submit a verifiable consumer request, contact contact@wvpfco.com.

13. Indiana and Kentucky Privacy Rights

Indiana residents have rights under the Indiana Consumer Data Protection Act, and Kentucky residents under the Kentucky Consumer Data Protection Act, both effective January 1, 2026. These include the right to confirm processing and access personal data, correct it, delete it, obtain a copy, and opt out of targeted advertising, the sale of personal data and profiling, along with the right to appeal a decision. Requests go to contact@wvpfco.com.

14. Third-Party Links

The website may link to third-party websites, including lenders, suppliers, county offices, social media and industry resources. WVPFCO is not responsible for the privacy practices or content of those sites, and their own privacy policies apply.

15. Children's Privacy

WVPFCO's services are intended for property owners and businesses and are not directed to anyone under 18. WVPFCO does not knowingly collect personal information from children and deletes it if it learns that it has.

16. Changes to This Privacy Policy

WVPFCO may update this Privacy Policy from time to time. The "Last Updated" date at the top shows the current version, and significant changes are noted on this page.

17. Contact Us

Questions about this Privacy Policy, WVPFCO's data practices or privacy rights go to:

Wabash Valley Post Frame Co LLC
5820 Morehouse Rd, West Lafayette, IN 47906
Email: contact@wvpfco.com
Phone: (219) 746-4059