Privacy policy

Last Updated: May 19, 2026

1. Introduction

Wabash Valley Post Frame Co ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (wvpfco.com), request a quote, use our services, communicate with us via phone, email, or text message, or otherwise interact with us.

By using our website, submitting a form, or providing your contact information, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide to us, including:

  • Contact information such as your name, email address, phone number, and mailing address.
  • Property information including project site address, ZIP code or county, property size, and land characteristics.
  • Project details such as building type, dimensions, intended use, package selection, budget range, timeline requirements, and design preferences.
  • Financial information necessary for credit applications or financing assistance, processed through third-party lenders.
  • Communications including emails, phone calls, text messages, and form submissions.
  • SMS consent data including whether you opted in to receive text messages, the date and time of your consent, and the source of your consent (e.g., website form).

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • Device and browser information including IP address, browser type, operating system, screen resolution, and user agent string.
  • Usage data such as pages visited, time spent on pages, click patterns, and referral sources.
  • Location data showing general geographic location based on IP address.
  • UTM parameters and advertising campaign identifiers from inbound links.
  • Call tracking data including inbound call source, call duration, caller ID, and call recordings when applicable (see Section 6).
  • Video viewing data such as which videos you watched on our website, how long you watched, and your engagement with video content.
  • Cookies and similar tracking technologies (see Section 9).

2.3 Information from Third Parties

We may receive information from third-party sources, including:

  • Marketing partners and advertising platforms such as Google Ads and Meta (Facebook/Instagram).
  • Analytics providers including Google Analytics 4 (GA4).
  • Credit and financing partners when you apply for project financing.
  • Public records related to property ownership and permits.

3. How We Use Your Information

We use the information we collect to:

  • Respond to quote requests and provide project estimates.
  • Contact you by phone, email, or text message about your project, appointments, and services.
  • Process contracts and manage construction projects.
  • Facilitate financing applications with third-party lenders.
  • Send marketing communications about our services with your prior express consent.
  • Analyze website usage, measure advertising effectiveness, and improve our services.
  • Build advertising audiences and deliver relevant advertisements on third-party platforms (see Section 10).
  • Comply with legal obligations and permit requirements.
  • Protect against fraud and ensure safety on job sites.

4. How We Share Your Information

We may share your information with:

Service Providers: Third-party vendors who perform services on our behalf, including CRM and scheduling software providers, marketing and advertising platforms, payment processors, communication tools, and receptionist services.

Marketing and Technology Partners: We engage a third-party marketing and technology agency to manage our CRM, marketing automation, lead routing, appointment scheduling, reporting, and advertising operations on our behalf. This agency processes your personal information solely to deliver services to Wabash Valley Post Frame Co and is contractually bound to use your information only as directed by us.

Receptionist and Answering Services: We use a third-party receptionist service to handle inbound phone calls. When you call our business, a trained receptionist may answer, collect your name, phone number, and the nature of your inquiry, and route your information to our team for follow-up.

Contract and E-Signature Platforms: When you enter into a construction contract with us, we use a third-party e-signature platform to facilitate digital document signing. This platform processes your name, email address, and contract details to deliver, execute, and store your signed agreements.

Call Tracking and Attribution: We use call tracking technology to measure the effectiveness of our advertising and understand how customers find us. This technology may assign tracking phone numbers to different advertising channels, record the source of inbound calls, and record calls for quality assurance and training purposes (see Section 6).

Advertising Platforms: We share hashed (encrypted) customer data such as email addresses, phone numbers, and names with advertising platforms including Meta (Facebook/Instagram) for the purpose of audience matching, ad delivery optimization, and conversion measurement. This data is transmitted in a hashed, non-human-readable format (see Section 10 for details).

Financing Partners: When you request financing assistance, we may share your information with third-party lenders to facilitate loan applications.

Subcontractors and Suppliers: Project-related information may be shared with material suppliers, subcontractors, or crew members as necessary to complete your project.

Government Authorities: Information required for building permits, inspections, and regulatory compliance will be shared with appropriate local, state, or federal authorities.

Legal Requirements: When required by law, court order, or governmental authority, or to protect our rights, property, or safety.

Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

We do not sell your personal information to third parties for their direct marketing purposes.

5. Text Messaging (SMS/MMS) Privacy

This section applies specifically to information collected through our text messaging program and is provided in compliance with The Campaign Registry (TCR), CTIA Messaging Principles, and the Telephone Consumer Protection Act (TCPA).

5.1 Consent and Opt-In

By checking the SMS consent checkbox on our website forms and providing your mobile phone number, you expressly consent to receive text messages from Wabash Valley Post Frame Co at the phone number you provided. Consent is not a condition of purchase or service.

Text messages may include:

  • Appointment confirmations and reminders.
  • Project status updates and scheduling notifications.
  • Follow-up communications related to your quote request.
  • Responses to your inquiries.

5.2 Message Frequency and Rates

Message frequency varies based on your project status and interactions with us. Message and data rates may apply. Contact your wireless carrier for details about your messaging plan.

5.3 Opt-In Data Protection

Mobile information, including mobile phone numbers and SMS consent data, will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5.4 Opting Out

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further text messages will be sent unless you re-opt in.

5.5 Help

For help with our text messaging program, reply HELP to any message you receive from us, or contact us at contact@wvpfco.com or (219) 746-4059.

5.6 Supported Carriers

Our text messaging program is supported on all major U.S. wireless carriers. Carriers are not liable for delayed or undelivered messages.

6. Phone Communications

By providing your phone number through our website forms, you consent to receive phone calls from Wabash Valley Post Frame Co regarding your project, appointments, and services. We comply with the Telephone Consumer Protection Act (TCPA) and will not make autodialed or prerecorded marketing calls without your prior express written consent. You may request to stop receiving phone calls at any time by contacting us directly.

6.1 Call Recording

Inbound and outbound phone calls may be recorded or monitored for quality assurance, training, dispute resolution, and advertising attribution purposes. By calling us or by providing your phone number and receiving a call from us, you consent to the recording of that call. If you do not wish to be recorded, you may inform the representative at the beginning of the call, request to communicate via email instead, or end the call.

6.2 Call Tracking

We use call tracking technology that assigns unique phone numbers to different advertising channels (such as Google Ads, Facebook, or our website) to measure which marketing sources generate inbound calls. This technology records the advertising source of your call, your caller ID and phone number, the date, time, and duration of the call, and the call recording (when applicable). Call tracking data is used solely for internal advertising measurement and is not shared with third parties for their own marketing purposes.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy.

  • Completed construction projects: Project records are retained for at least seven (7) years to support warranty claims, legal compliance, and business records requirements.
  • Marketing contact information: Retained until you opt out or request deletion.
  • SMS consent and opt-out records: Retained for a minimum of ten (10) years in compliance with applicable state regulations and carrier requirements.
  • Website analytics data: Retained in accordance with our analytics platform settings (currently 14 months for Google Analytics 4).
  • Call recordings: Retained for up to twenty-four (24) months for quality assurance and dispute resolution purposes, then deleted.
  • Signed contracts and e-signature records: Retained for at least seven (7) years in accordance with construction industry legal requirements and statute of limitations periods.

8. Data Security

We implement reasonable technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure data storage with access controls, hashed data sharing with advertising platforms, and employee training on data protection practices. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your interactions with our website. These technologies include:

9.1 Essential Cookies

Required for basic website functionality such as page navigation and form submission.

9.2 Analytics Cookies

Google Analytics 4 (GA4): We use GA4 to analyze website usage, measure traffic sources, and understand user behavior. GA4 collects data such as pages visited, session duration, and referral sources. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Google Tag Manager (GTM): We use GTM to manage analytics and advertising tags on our website. GTM itself does not collect personal data but facilitates the deployment of other tracking technologies described in this section.

9.3 Video Analytics

Video Hosting Platform: We use a third-party video hosting platform to deliver informational and educational videos on our website and through email and text communications. This platform may collect data about your video viewing behavior, including which videos you watched, how much of each video you viewed, your engagement actions (play, pause, replay), and your approximate location and device information. This data is used to measure video effectiveness and improve our content. Video viewing data may be associated with your contact information if you have previously submitted a form on our website.

9.4 Advertising and Measurement Cookies

Meta Pixel (Facebook Pixel): We use the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram, track conversions (such as form submissions), and build advertising audiences for retargeting and lookalike targeting. The Meta Pixel collects data such as pages visited, actions taken on our website, and browser/device information. See Section 10 for additional details.

Microsoft UET Tag: We use the Microsoft Universal Event Tracking tag to measure advertising effectiveness on Microsoft Advertising (Bing Ads) and track conversions.

Google Ads Conversion Tracking: We use Google Ads tags to measure the effectiveness of our Google Ads campaigns and track conversions.

9.5 Managing Cookies

You can manage your cookie preferences through your browser settings or through our cookie consent banner. Disabling certain cookies may affect website functionality. For advertising cookies specifically, you can opt out through:

  • Meta: Your Facebook Ad Preferences at facebook.com/adpreferences
  • Google: Your Google Ad Settings at adssettings.google.com
  • Microsoft: Your Microsoft privacy settings at account.microsoft.com/privacy
  • Industry-wide: The Digital Advertising Alliance opt-out at optout.aboutads.info

10. Advertising, Retargeting, and Audience Matching

10.1 Meta (Facebook/Instagram) Advertising Technologies

We use the following Meta technologies on our website:

Meta Pixel: A JavaScript code that tracks visitor actions on our website and reports them to Meta for ad measurement and optimization. The Pixel fires automatically on every page load (PageView event) and when a visitor submits a contact form (Lead event).

Conversions API (CAPI): A server-to-server connection that sends event data directly from our website server to Meta's servers. This operates alongside the Meta Pixel to provide more complete conversion data, independent of browser-side limitations such as ad blockers or cookie restrictions.

Advanced Matching: When a visitor submits a form on our website, hashed (one-way encrypted) versions of their email address, phone number, and name may be sent to Meta. Meta uses this hashed data solely to match the visitor to a Facebook or Instagram account for advertising measurement and audience building. The original, unencrypted data is never stored by Meta from this process.

10.2 How We Use Advertising Data

We use the data collected through these advertising technologies to:

  • Measure ad performance: Determine which ads drove visits to our website and form submissions.
  • Retargeting: Show ads on Facebook and Instagram to people who previously visited our website but did not submit a form.
  • Custom Audiences: Build audiences of website visitors and form submitters for targeted advertising.
  • Lookalike Audiences: Find new potential customers who share characteristics with people who have already interacted with our website.
  • Exclusion Audiences: Prevent showing ads to people who have already submitted a form, reducing wasted ad spend.
  • Conversion optimization: Allow Meta's ad delivery system to show our ads to people most likely to take meaningful action.

10.3 Your Choices

You can limit how Meta uses your data for advertising by:

  • Adjusting your Facebook Ad Preferences at facebook.com/adpreferences.
  • Using the "Off-Facebook Activity" tool to disconnect your website visits from your Facebook profile.
  • Enabling "Limit Ad Tracking" in your mobile device settings.
  • Opting out via the Digital Advertising Alliance at optout.aboutads.info.

Please note that opting out of targeted advertising does not prevent you from seeing ads — it prevents ads from being personalized based on your website activity.

11. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • The right to access and receive a copy of your personal information.
  • The right to correct inaccurate information.
  • The right to request deletion of your personal information (subject to legal retention requirements).
  • The right to opt out of marketing communications.
  • The right to opt out of the sale or sharing of personal information for advertising purposes.
  • The right to lodge a complaint with a supervisory authority.

To exercise these rights, please contact us at contact@wvpfco.com.

12. California Privacy Rights (CCPA/CPRA)

California residents have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, and disclose.
  • The right to request deletion of personal information.
  • The right to opt out of the sale or sharing of personal information. We do not sell personal information. We do share personal information with advertising platforms (such as Meta) for cross-context behavioral advertising purposes, which may constitute "sharing" under the CPRA. You may opt out of this sharing by contacting us or by adjusting your cookie preferences.
  • The right to limit the use of sensitive personal information.
  • The right to non-discrimination for exercising privacy rights.

To submit a verifiable consumer request, contact us at contact@wvpfco.com.

13. Indiana Privacy Rights

Indiana residents may have rights under the Indiana Consumer Data Protection Act (ICDPA), effective January 1, 2026, including the right to access, correct, delete, and obtain a copy of personal data, and the right to opt out of targeted advertising, the sale of personal data, and profiling. To exercise these rights, contact us at contact@wvpfco.com.

14. Third-Party Links

Our website may contain links to third-party websites, including financing partners, material suppliers, and industry resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Children's Privacy

Our services are intended for property owners and businesses and are not directed at individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

17. Contact Us

If you have questions or concerns about this Privacy Policy, our data practices, or wish to exercise any of your privacy rights, please contact us at:

Wabash Valley Post Frame Co

Email: contact@wvpfco.com

Phone: (219) 746-4059